The new facilities are located in the Jocelynn Bell building Álava Technology Park and have a total surface area of 1,500 m². After more than 40 years located in the historic KAS building in Gamarra, Vitoria-Gasteiz, PepsiCo is relocating its team of 120 employees from the areas of IT, finance, administration, legal and tax consulting, and purchasing. In addition, 100 new people will be hired, mainly for the global digital hub and the specialised service centre, dedicated to providing support for the supply chain and the sales teams. In this way, this company—at the forefront of its sector worldwide—will reinforce its strategic commitment to the development of innovation and digitalisation in Álava, where its Etxabarri-Ibiña bottling plant already constitutes a European benchmark.